Orseund Iris — 2021
Content Direction
Art Direction, Photo, Video
Art director and head of brand content. Responsible for direction of all social and web content. Digital design, newsletters, photos, styling, casting and creative production.
Art Directed and refined new E-Comm style in Spring 2021 for Orseund Iris. Shot by Martina Keenan.
E-Comm Spring 2021 BTS content shot on iPhone.
Weekly microshoots concepted, styled, directed and shot for Orseund Iris. Responsible for post rollout strategy and supporting digital design assets.
Prop styling and on figure content created bi-weekly.
Strategy and content creation for Tiktok.
Developed new product personalization elements.